Gazing Towards The Future....

One week into my Lean Eating Coaching Program, things are going well, I'm feeling pretty great and I really enjoy it!

I am excited for each workout and each habit!

I also have a super secret project that I've been working on between the two day jobs and the program.  It's not anything yet, but will whip together quickly. Worst case scenario August 11 launch.

Looking forward I realize that I truly wish to teach the concept of Serving to Sell, of offering customers excellent service and closing sales by showing a customer how your product is of the most benefit to them.

The difference between this and what people know today as "sales" a hard sell...it's astronomical.

Frankly, sales people that are incentivized to hard sell may not be providing customers with the service that leads the impression you want your company to leave!

I had a customer that wanted to do business with my company, she prefered our store to the competitors, so she came to use first. I could quickly tell that what they truly wanted...we could not provide. She would be best served to seek out our competitor, because they would have what she wanted immediately.

She thanked me for my help, she said that if the competition did not have what she wanted she would be right back.  Over the next several hours I assumed the competition had helped her and felt good that at least she was properly served.

But then she came back, with her gains from the other store...and now wished to purchase MORE things from us!  She had gotten only the very thing she could not get at our store, and came back to us for everything else!

She was so THRILLED that I had solved her REAL problem that she is now a loyal customer that truly values our integrity.

That is how you sell. That is how you make customers for life, and that is how you run a profitable business with integrity.

I could have taken her money and not given her what she truly wanted, and nobody would have made out. Instead my competitor wins because they made a sale, I win because I have a loyal customer that trusts me. My customer wins because she was taken care of, has found an ally, and knows that her best interests will be upheld when making a purchasing decisions.

Steven Covey speaks of the Win-Win situation...but what we have achieved is a win-win-win...win-win...You see the lady was purchasing for her son...so the son wins because he got ALL the cool stuff AND his mom is super happy!  And happy son and mom are going home to dad!

Well if you look at it that way, we just may have saved the world!

And into the future that's what we need more of, and what I intend to give.  More wins for everyone!